Pin & Win


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Pin & Win is the major annual fundraising activity conducted by the Victoria Racing Club and 2014 marks its 20th year.

While the miniature Melbourne Cup pins first appeared in 1992, Pin & Win itself began in 1995, in support of the Australian Red Cross.  

Since 1995, Pin & Win has been the major charitable activity associated with the Melbourne Cup Carnival, with all proceeds benefiting a selected charity partner.

Through the generosity of VRC members and all racegoers, to date the program has contributed in excess of $3.5 million towards fantastic Australian causes such as Seeing Eye Dogs Australia, the Olivia Newton-John Cancer and Wellness Centre, the Alfred Hospital and Challenge.


2014 Melbourne Cup Carnival charity partner

In 2014, Pin & Win proceeds will support SecondBite to provide food for people in need.

Last year SecondBite raised over $543,000 during the Melbourne Cup Carnival – which broke all previous Pin & Win records - and was enough to provide over 1.35 million healthy, nutritious meals for vulnerable Australians and their families.

Pin & Win lapel pins will be available to purchase as of Turnbull Stakes Day, presented by Yellowglen on 4 October 2014. They will also be available through volunteer pin sellers on each day of the Melbourne Cup Carnival, online, through the Flemington shop and a retail partner to be announced.

How to purchase (from Tuesday 1 October)

Where When
Flemington Turnbull Stakes Day & Melbourne Cup Carnival racedays
VRC Head Office: 448 Epsom Road 8.30am - 5.00pm Monday to Friday
Flemington Shop outlets Turnbull Stakes Day & Melbourne Cup Carnival racedays and via the Flemington Shop website
Flemington Shop online Pre-order now for despatch as of 1 October
SecondBite website Pre-order now for despatch as of 1 October
Liquorland stores Australia-wide (except WA) Available from 1 October.  Individual store hours may vary.

For any enquiries about Pin & Win:

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