Myer Fashions on the Field - design award
Craig Braybrook - Design Award winner
Date: Tuesday, 2 November
Location: Myer Fashions on the Field Enclosure
The Design Award - which encourages outstanding racewear design - will be staged again this year on Emirates Melbourne Cup Day.
This 'invitation-only' category of Australia's largest and most prestigious outdoor fashion event was introduced by the VRC in 2005, to recognise the contribution designers have made to bring this event to the glamorous heights it is at today, and to provide designers a chance to showcase their racewear creations. It also draws focus on discovering emerging Australian racewear design talent.
how to enter
The Design Award is an invitation-only event. Invitations will be issued by Myer and the Victoria Racing Club in September to established and emerging designers.
the competition
Heats
- Judges will select their top three entrants in priority order, from each heat, awarding 5, 3 or 1 point/s based on the Design Award Judging Criteria.
- Entrants with the highest scores at the conclusion of the heats will progress to the Design Award Grand Final, immediately following.
Grand Final
- Judges will each select their top three contestants in priority order, awarding 5, 3 or 1 point/s.
- The designer associated with the entrant, with the highest score in the Design Award Grand Final, will be named the 2010 Myer Fashions on the Field - Design Award Winner.
judging criteria
A panel of industry judges will base their votes on the following Design Award Criteria:
- Style and originality
- Interpretation of latest fashion trends
- Appropriateness of the outfit for Emirates Melbourne Cup Day.
- All entrants must include a millinery component.
- Attention to detail with accessories eg: matching accessories such as shoes, handbag and jewellery.
- Terms and conditions will be updated when prize list is shown.
prizes
A panel of industry judges will base their votes on the following Design Award Criteria with the winner taking home an amazing prize pool, estimated at $50,000.
