Date: Tuesday 6 November 2012 – Emirates Melbourne Cup Day
Location: Myer Fashions on the Field Enclosure at Flemington
About the Competition
The Design Award recognises the contribution designers have made to the Melbourne Cup Carnival, and provides designers a chance to showcase their racewear creations.
The award encourages outstanding racewear design and will be staged again this year on Emirates Melbourne Cup Day.
This 'invitation-only' category of Australia's largest and most prestigious outdoor fashion event was introduced by the VRC in 2005, to recognise the contribution designers have made to bring this event to the glamorous heights it is at today.
The Design Award also draws focus on discovering emerging Australian racewear design talent.
How to enter
The Design Award is an invitation-only event. Invitations will be issued by Victoria Racing Club and Myer in September to established and emerging designers.
If you would like to be considered for 2012, submit a business case to:
- VRC Senior Marketing Executive, Fashion & Entertainment through Customer Service on 1300 727 575.
The competition
Heats
- Judges will select their top three entrants in priority order, from each heat, awarding 5, 3 or 1 point/s based on the Design Award Judging Criteria.
- Entrants with the highest scores at the conclusion of the heats will progress to the Design Award Grand Final, immediately following.
Grand Final
- Judges will each select their top three contestants in priority order, awarding 5, 3 or 1 point/s.
- The designer associated with the entrant, with the highest score in the Design Award Grand Final, will be named the 2011 Myer Fashions on the Field - Design Award Winner.
Judging criteria
A panel of industry judges will base their votes on the following Design Award Criteria:
- Style and originality
- Interpretation of latest fashion trends
- Appropriateness of the outfit for Emirates Melbourne Cup Day
- All entrants must include a millinery component
- Attention to detail with accessories eg. matching accessories such as shoes, handbag and jewellery.
Prizes
Congratulations to the 2011 winners!
Winner - Tia Carrigan
1st runner up - Craig Braybrook
2nd runner up - Helen Manuell