Myer Fashions on the Field






















In 1962, the VRC Committee introduced a competition designed to ‘woo more women to the races’ during the Carnival. Fashions on the Field captured the public’s imagination, featuring heavily in the press and grew rapidly in popularity. Little did the VRC organising committee realise that its new marketing initiative would change the nature of racing forever.

Today, Myer Fashions on the Field at Flemington is not just an institution of the Melbourne Cup Carnival; it has established its place as Australia’s largest and most prestigious outdoor fashion event and the Myer Fashions on the Field for Women’s Racewear category is a National Competition including six states those being Tasmania, Queensland, South Australia, New South Wales and Western Australia. 

Myer Fashions on the Field is not just for the fashionable Women on the track but incorporates a number of competitions including: 

Online registration

Online registration for the 2014 Myer Fashions on the Field Women's Racewear and Men's Racewear categories is now open:



Online registration is highly recommended for all contestants as on the day registration is limited.

Online registration will close on 30 October 2014 at 5pm. 

2013 Myer Fashions on the Field

Find out more

In 1962, the VRC Committee introduced a competition designed to ‘woo more women to the races’ during the Carnival. Fashions on the Field captured the public’s imagination, featuring heavily in the press and grew rapidly in popularity. Little did the VRC organising committee realise that its new marketing initiative would change the nature of racing forever. 


Today, Myer Fashions on the Field at Flemington is not just an institution of the Melbourne Cup Carnival; it has established its place as Australia’s largest and most prestigious outdoor fashion event and the Myer Fashions on the Field for Women’s Racewear category is a National Competition including six states those being Tasmania, Queensland, South Australia, New South Wales and Western Australia. 

Myer Fashions on the Field is not just for the fashionable Women on the track but incorporates a number of competitions including: 

Online registration

Online registration for the 2014 Men's Racewear and Women's Racewear is now available

Online registration is highly recommended for all contestants as on the day registration is limited.

Online registration will close on 30 October 2014 at 5pm. 

2013 Myer Fashions on the Field

Find out more